BIAN VARIANI

Let's be honest, we've all bought those cheap belts that look great out of the box but are falling apart within a year. It feels wasteful, and when you do the math, replacing them constantly really adds up. I wanted a belt that would last, and when I couldn't find one I liked, I decided to make it myself.

My goal was simple: to create the one belt, for the everyday man, that fits perfectly with your jeans, your dress pants, and everything in between.

That's why I designed the 1 3/8" inch width leather belt, it's strong enough to handle a tool belt and beautiful enough for your best suit.

With my roots in Europe, I've spent the last 30 years building a business relationship with one of Italy's most famous tanneries. By now, they treat me like family. I don't just order leather from a catalog; I go there to feel and choose every piece in person.

The quality of Italian leather is truly - NEXT LEVEL! I'm so confident in it that every belt comes with a lifetime guarantee. I'm not just saying that, I've been wearing the same one for 25 years, and it's still a prized possession. That's the real value: investing in one thing that truly lasts.

I suppose I'm not your typical leather worker. My journey's been a bit unusual, it started in fashion schools in London and Milan, led me to dressing celebrities for black-tie events, and then into the worlds of mechanical engineering and metalworking.